Cookie policy
Last updated: 8 November 2026
Cookies are small files a website stores in your browser. Local storage and session storage do a similar job, so we list them here too. Google Analytics and Microsoft Clarity run from your first visit, so we can see how everyone uses the site. Reject turns both off, and the site works the same whichever you choose.
Needed for the site to work
These do not need your consent. The two Cal.com items are only set when the booking calendar loads, which happens when you scroll near it or press a booking button.
| Name | Set by | What it does | How long it lasts |
|---|---|---|---|
| abai_consent | This site, in your browser's local storage | Remembers your cookie choice | 12 months, then we ask again |
| __cf_bm | Cal.com, through Cloudflare | Security check set when the booking calendar loads | 30 minutes |
| reserverUid | Cal.com, in its calendar's local storage | Lets the calendar hold the slot you pick | Until you clear it |
Analytics, from your first visit
Google Analytics counts visits and shows which pages people read and where they came from. It starts when you arrive. Press Reject, or Change your choice above, to turn it off: the page reloads, we delete these cookies and nothing more is sent.
| Name | Set by | What it does | How long it lasts |
|---|---|---|---|
| _ga | Google Analytics | Tells one visitor from another | Up to 2 years. Chrome stops it at 400 days |
| _ga_5P2HLFEK8T | Google Analytics | Keeps track of your visit | Up to 2 years. Chrome stops it at 400 days |
| abai_utm | This site, in your browser's session storage | Remembers the link or campaign that brought you, so a booking can be tied to it | Until you close the tab |
| abai_form_submitted | This site, in your browser's session storage | Counts a sent contact form as a result in Google Analytics | Deleted when the thank-you page loads |
Session recordings, from your first visit
Microsoft Clarity records clicks and scrolling so we can see where pages confuse people. It starts when you arrive, but until you press Accept it runs without cookies, so none of these are set. Press Reject to turn it off: we delete the ones on our own domain. Microsoft's cookies sit on its own domains, so you can only clear those in your browser.
| Name | Set by | What it does | How long it lasts |
|---|---|---|---|
| _clck | Microsoft Clarity | Keeps your Clarity user ID and preferences | 1 year |
| _clsk | Microsoft Clarity | Connects the pages you view into one session recording | 1 day |
| _cltk | Microsoft Clarity, in your browser's session storage | Clarity's working data for the visit | Until you close the tab |
| CLID | Microsoft Clarity, on clarity.ms | Records when Clarity first saw this browser on any site | 1 year |
| MUID | Microsoft, on clarity.ms and bing.com | Identifies a browser across Microsoft sites | 13 months |
| MR | Microsoft, on clarity.ms and bing.com | Shows whether MUID needs refreshing | 7 days |
| SM | Microsoft, on clarity.ms | Keeps MUID in step across Microsoft domains | Until you close your browser |
| ANONCHK | Microsoft, on clarity.ms | Shows whether MUID has been passed to an advertising cookie. Microsoft says Clarity does not use that cookie | 10 minutes |
| SRM_B | Microsoft, on bing.com | Set alongside MUID. Microsoft does not list it for Clarity | 13 months |
Videos
Videos on our blog stay switched off until you press play. YouTube then loads and may store data in your browser, such as settings under names starting with yt-.
Your browser
You can also block or delete cookies in your browser settings. See our privacy policy for how we use your data and how to contact us.